Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:

* Stability – ensuring that the service has very good uptime
* Security – protecting users from malware and phishing pages
* Speed – fast resolution of short URLs

Google URL Shortener is currently available for Google products and not for broader consumer use.

More information [Google]